ALINED The Label is an Irish fashion brand, that aims to create affordable pieces of clothing that its customer can wear time and time again. The brand’s evasion of trends has ensured that each dress remains timeless, and an investment piece. 

ALINED The Label is designed and owned by Offaly native, Rachel Gorry. Rachel named the brand after her late husband Daniel, for which ALINED is an anagram of. Rachel is a mother of three girls - Leah, Holly and Hannah - after which she has specially named a dress in her first collection. Through the founding of her business, Rachel wants to show her girls strength and perseverance; something she hopes her customers also feel when wearing ALINED. Rachel hopes that her clothes make women feel beautiful, confident and comfortable.